AngloGold Ashanti is one of the world's largest producers of gold, with 20 operations in 10 countries on four continents. As a company that is proud to have its roots in South Africa, AngloGold Ashanti is passionate about the metal it mines. Its commitment to gold does not stop with the exploration and mining of the metal but extends to the global marketing of gold.

The company seeks to ensure a healthy market for gold and gold products through a marketing programme comprising projects designed both to increase gold's desirability and to grow gold demand, assuring the future market for AngloGold Ashanti's product. Over 60% of gold mined each year is consumed in the gold jewellery sector and AngloGold Ashanti recognises the need to participate in supporting the market for its product by fostering the development of a vibrant gold jewellery industry. .

SUPPORTING THE WORLD GOLD COUNCIL
Founded in 1987, the World Gold Council (WGC) is an organisation funded by some of the world's leading gold mining companies. It aims to stimulate and maximize the demand for and holding of gold by consumers, investors, industry, and the official sector. As well as undertaking marketing initiatives to drive demand, the
WGC is also instrumental in working to lower regulatory barriers to ownership of gold products, helping to improve distribution systems, and promoting the role of gold as a reserve asset in the official sector.
AngloGold Ashanti is a founding member of the WGC and continues to be one of its largest funders, contributing approximately US$10 million to the organisation's budget each year. .

ANGLOGOLD ASHANTI'S INDEPENDENT STRATEGIC MARKETING INITIATIVES
In addition to support to the global gold jewellery market offered through the WGC, AngloGold Ashanti runs its own strategic marketing initiatives, focusing on leadership of the gold Jewellery market in the areas of design innovation, branding, marketing and retail. The aim of these marketing initiatives is to drive positive
demand trends through addressing structural weaknesses in the gold jewellery market in these areas. AngloGold Ashanti's strategic marketing initiatives are undertaken in the major strategic markets for gold jewellery; India, the Middle East, the USA and China, usually in conjunction with local partners or through collaboration with the WGC.

One of AngloGold Ashanti's major independent marketing initiatives in the area of jewellery design is ANGLOGOLD ASHANTI AuDITIONS - a global jewellery design competition initiated and driven by AngloGold Ashanti.

AuDITIONS OVERVIEW
AuDITIONS is AngloGold Ashanti's global gold jewellery design competition, and is a platform which encourages designers to become performers, auditioning to consumers and the trade through their gold jewellery designs. The competitions are about creativity and glamour, with design talent taking centre stage. The finalists' pieces are brought together in a collection called the Ensemble, which is showcased and publicised as part of the AuDITIONS competition format.

For more information please visit:

AuDITION home page- http://www.goldauditions.com/home.aspx

AuDITION China- http://www.goldauditions.com/CompBackCH.aspx